Category Archives: Uncategorized

A Framework to Compete

The internet, globalization, outsourcing, off shoring, workforce mobility and more have changed the way businesses operate. And for the small and medium sized business (SMB), these forces are creating new and dangerous challenges to their existing business models and pricing structures. Customers large and small are demanding more for less, squeezing margins and profits. Entire […]

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Do You Need Sales, Marketing, or Both?

Sales and Marketing are two common business terms and are both important components of a successful business. And most of the time, the two are lumped together in the term “Sales and Marketing”. But sales and marketing are two completely different functions and should be treated as such in your organization. Sales is the process […]

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